Instagram engagement rate calculator

We take your recent posts, find the median likes and the median comments per post, add them, divide by your follower count, and multiply by 100. It's the same follower-based formula your published KitVerify media kit shows, computed from posts read through the official Instagram API — so the calculator and the kit can never disagree.

Because a single viral post can be many times your typical numbers, and an average lets that one outlier inflate your whole rate. The median — the middle post once your posts are sorted — reflects what a brand can realistically expect from a normal post. That's the number brands care about, so it's the one we headline.

No. We call Instagram's official Business Discovery API from KitVerify's own connected account — the same sanctioned endpoint Meta provides for public Professional (Creator and Business) accounts. It returns your follower count and recent posts directly from Instagram, so your result carries a "via Instagram API" stamp. Scraping tools and stale third-party databases can't say that. Personal and private accounts aren't covered by the API, so those still use manual entry — same formula, same result.

It depends on your follower tier — smaller audiences engage at much higher rates. A nano account (1K–10K followers) averages around 6.23%, while a mega account (1M+) averages around 1.21%. So compare against your own tier, not a single global number: the calculator benchmarks your rate against the tier your follower count puts you in.

At 10,000 followers an account moves from the nano tier into the micro tier (10K–100K), where the average is about 3.86%. From roughly 4.63% the rate reads as above average, and from 6.95% as far above average. Just under 10K the comparison is the nano average of 6.23%, which is why the tier matters more than the exact follower count.

It depends on the account's size. For a mega account (1M+ followers), where the average is 1.21%, 1% is a bit below average. For a micro account averaging 3.86% it is well below average, and for a nano account averaging 6.23% it is well below average. The calculator does this comparison for you from the follower count.

Likes and comments are the only engagement visible on every public post. Saves, shares and reach sit in the account owner's Insights, so a rate built on them can't be checked from outside or compared across accounts. Sticking to the public signals means the same account gives the same rate whoever runs the numbers — the creator, their manager or a brand.

Followers grow faster than the share of them who react to any one post, so the rate falls with size: the nano average is 6.23%, the mega average 1.21%. The same 2% is well below average for a 5K account and above average for a 1M account — which is why the calculator benchmarks against your tier rather than one global number.