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Social media kit generator for the accounts you run

Real stats from Instagram. Share your kit as a live link.

Works with public Creator & Business accounts.

  1. Step 1: Enter your username
  2. Step 2: Add rates & contact
  3. Step 3: Share a live link

Social media kit vs media kit

The two terms are often used for the same thing. A media kit usually means a creator’s pitch to brands: audience, engagement, past work and rates. “Social media kit” is the phrase social media managers, agencies and businesses more often use for a summary of an account’s reach that they share with clients, partners or sponsors.

Whichever name you use, the job is the same: show who the account reaches and how that audience responds, in a form someone outside your team can read in a minute. This social media kit generator builds that page from an Instagram username.

Who it’s for

Social media managers and freelancers

Build a kit for a client’s account before a sponsorship pitch, or include the link in a client update so they can see where the account stands today.

Small businesses

A café, studio or shop with an Instagram Business account can use a kit to approach local partners, event organisers or collaborators with real numbers instead of a guess.

Creators who hand off their socials

If someone else runs your account, they can build the kit and keep its details current, and you both share the same link.

Sharing a kit with clients

Every kit has its own link, so sharing it works like sharing any web page: paste it into an email, a proposal, a chat message or a DM. Whoever opens it does not need an account, and it reads well on a phone.

When the kit is for someone else’s account:

  • Check the rates and contact details with the account owner before you send the link.
  • Switch on only the contact buttons for the email or WhatsApp number your client wants used.
  • Leave the audience fields empty unless you have the figures from the account’s Insights.

Pitching several creators at once? The creator roster generator puts them all on a single link.

Keeping stats current

Stats pasted into a slide deck start ageing the day you send them. A live kit refreshes itself: when someone opens the link and the numbers are more than a day old, KitVerify pulls them again from Instagram. A sponsor sees today’s follower count, not last quarter’s.

Synced numbers carry a “Synced · live via Instagram” label and cannot be edited, so the kit is easy to trust when it changes hands. The methodology page explains each number.

What’s in your media kit

Whether you call it a social media kit or a media kit for social media managers, the page is built from the same parts.

Pulled from Instagram

  • Profile photo, name, bio and website link
  • Follower count
  • Engagement rate based on followers, from your recent posts
  • Median likes and median comments per post
  • Six featured posts: your latest posts, ordered by likes, each linking to Instagram

Added by you

  • Headline, niche, about text and location
  • Audience breakdown: gender, age groups, top countries and interests
  • Packages and rates
  • Email and WhatsApp buttons, each shown only if you switch it on
  • A layout (Signal, Classic or Pop) and a colour palette

Not included: views, reach and saves, which Instagram does not share for a username lookup. Nothing is estimated to fill the gap.

Frequently asked questions

Can I make a kit for a client’s Instagram account?

Yes, as long as it is a public Creator or Business account. The generator only uses the public data Instagram returns for that username, so you never need the client’s login.

Is there a social media media kit template I can fill in?

The social media kit generator works like a template that fills itself in. Instagram supplies the stats, then you choose a layout and add the rest: headline, audience, packages and contact details. There is no blank document to format.

Can a small business use it?

Yes. Any public Instagram Business account works. Use the packages section for what you offer partners, such as a sponsored post or a feature at an event.

Does the account owner need to log in?

Not for Instagram: the build reads public profile data by username. TikTok is different. Its stats appear only after the account owner connects TikTok once, read-only, from a KitVerify account.

Can I keep several client kits in one place?

Yes, in a KitVerify workspace. Claim a kit to attach it to your workspace. Keeping more than one kit live needs a paid plan with room for them.

Will the numbers change after I send the link?

Yes. The live link refreshes its Instagram numbers whenever they are more than a day old, so it keeps up with the account. A downloaded PDF does not change: it shows the numbers from the day you saved it.