What is a creator media kit?
A creator media kit is a one-page summary of you as a creator: who you are, who follows your content, how they respond to it, and how a brand can work with you. Think of it as a CV for partnerships. Brands, agencies and other creators use it to decide quickly whether to get in touch.
Good kits are short. A content creator media kit does not need ten pages of photos. It needs your best numbers, a few examples of your work and a clear way to reach you. This creator media kit generator builds that page from your Instagram username, then lets you add the parts only you know.
What to include if you’re a small creator
You do not need a big following to have a useful media kit. Brands that work with smaller creators often care more about how engaged and specific your audience is than about its size. What helps a smaller kit stand out:
A clear niche
Say in one line what you make and for whom. “Plant-based recipes for busy students” is easier to match than “food content”.
Your engagement rate and recent work
Your kit shows an engagement rate based on followers and six of your recent posts, so a brand sees how your audience responds, whatever the account’s size.
An honest audience breakdown
Copy your audience’s gender split, age groups and top countries from Instagram Insights. Leave a field empty rather than guessing: an empty field does not show.
One or two starter packages
Even a single offer, such as one post plus a set of Stories, shows a brand that you are ready to work together.
What’s in your media kit
Every kit made with the generator has two halves: numbers synced from Instagram, and details you add yourself. They are shown separately, so a reader always knows which is which.
Pulled from Instagram
- Profile photo, name, bio and website link
- Follower count
- Engagement rate based on followers, from your recent posts
- Median likes and median comments per post
- Six featured posts: your latest posts, ordered by likes, each linking to Instagram
Added by you
- Headline, niche, about text and location
- Audience breakdown: gender, age groups, top countries and interests
- Packages and rates
- Email and WhatsApp buttons, each shown only if you switch it on
- A layout (Signal, Classic or Pop) and a colour palette
Not included: views, reach and saves, which Instagram does not share for a username lookup. Nothing is estimated to fill the gap.
How to keep your media kit up to date
An out-of-date kit is how a brand’s reply becomes “can you send current stats?”. A few habits keep yours current:
- Share the live link instead of a file, so your Instagram numbers refresh on their own.
- Revisit your headline and niche when your content changes direction.
- Update your audience breakdown from Instagram Insights every few months.
- Review your packages whenever you raise prices or start a new format.
Changes to your own details show on the same link straight away, so there is nothing to re-send.
PDF vs live link
A media kit for creators gets shared in many places: the link in your bio, a reply to a brand’s DM, an email to an agency. Here is how the two formats compare.
Live link
- No login needed to build it or to open it.
- Instagram numbers refresh whenever they are more than a day old.
- Edits to your own details show on the same link straight away.
- An unclaimed link stays online for 30 days; sign up and claim it to keep it.
- A fixed copy for anyone who wants a file to attach or forward.
- Its numbers are frozen on the day you download it.
- Needs a KitVerify account on a paid plan that includes PDF export (Solo or Studio).
Frequently asked questions
Do I need a minimum number of followers?
No. Any public Instagram Creator or Business account works, whatever its size. The kit shows your real numbers, so it suits a new account as well as an established one.
Can I use the creator media kit generator if I mainly post on TikTok?
The generator starts from an Instagram username, because TikTok has no public lookup. If you have both, add your TikTok handle in the editor. Your TikTok numbers appear once you create an account and connect TikTok with a one-time, read-only login.
Where do I find my audience demographics?
In the Instagram app, open your professional dashboard and look at the audience section of your Insights. Copy the gender split, age groups and top countries into your kit. They show as your own entry, not as synced data.
Can I change how my kit looks?
Yes. Choose one of three layouts, Signal, Classic or Pop, each with its own colour palettes. You can switch layouts at any time without losing your details.
Who can see my media kit?
Anyone with the link. It is a public page, so only add contact details you are happy to share. Your email and WhatsApp buttons appear only if you switch each one on.
How long does my kit stay online?
A kit you have not claimed stays online for 30 days. Sign up and claim it to keep the link going after that.